Effectiveness of a visualisation diagram

State 5 things that make a visualisation diagram effective.

• Can visual what it will look like layout wise and house style of he final product
• Adaptable
• Can get feedback (TA and client)
• Helps the graphic designer and coder
• Has annotations- connotations

How can visualisation diagrams be ineffective

• If annotations are not detailed enough or doesnt expand on connotations/ how it will appeal to the audience
• Structure isnt always clear, would need to be supported by a site map to clearly show structure
• Only shows what product looks like, not much info on how it is interactive especially for a website or app

Structure of evaluation question

• Introduction- state why the document is important in developing stages of making the product
• Effectiveness- Give 5 reasons why the document is effective/useful (support with examples from the brief)
• Ineffective- Give 2-3 reasons of how the document may not be effective/useful
• Conclusion- Overall, xyz is a effective document in development stages of making a xyz

LO4: Storyboards

1. The purpose of a storyboard is to show the Cinemtaographer, Editor and Director how it should look (frame the action,put the scenes together, controls the action) Represent the visuals to support the narrative
2. You would complete the script first because you need to know what the characters are saying so you can write the dailogue on the storyboard, script visualises the storyboard

1. Scene number
2. Timings per shot
3. Basic information about mise en scene (location INT/EXT charcters, action)
4. Camera shot types to be used
5. Camera movements and angles
6. Editing decisions (e.g cut to)
7. Information about use of sound (key dialogue/ SFX/ non diegteic music)
8. Camera types (DSLR, Sony prosumer)
9. Title graphics

LO4: Site Diagram

1. A site structure diagram is a pre production technique used to plan the layout of a website, games and apps. "A diagram that represents the navigation for the end user when using an interatcive product"
2. Media products they use site structure diagrams for is a computer programmer/coder. Needs to have instructions on how the end user is going to use it (audience)
3. Navigation means how we get around something to different places- hyperlinks, buttons,  
4. The end user would be the audience

If I have to draw a site strucutures diagram in the exam the annotations should include:

• Why are the main pages included- how they are linked to the scenario/ brief
• What the hyperlinks are for and where they will take the audience
• Explain how pages are linked together- end user

Interactive feautures would be on each page (photos/videos/ sounds)- Linked to the brief

Examples of how the layout and features would appeal too the target audience

How the brand will be the same across all pages (colours/layout)

LO4: Question 10 Evaluation Q

Evaluate:

• Advantages/ Disadvantages
• A pre production document: SWOT, Mindmap, Moodboard, Blue sky thinking, Visulaisation diagram, Storyboard, Script. Site map diagram

Effectiveness:

• Target audience
• How useful the document is
• Why it is important in pre production
• Link to the scenario
• Convenions of the document
• Disadvantages when you say the consequences of missing or incomplete information
• Saying what other pre production document is needed eg site structured diagram for a webpage doesnt show functions on a visualisation diagram

Use examples from the brief- relate them straight back to the brief

Exlained why something is effective and not

Its in sentences NO BULLET POINTS

Minimum of 15 marks outta 20

20-25 minutes on this question

15 min each on questions 8&9

LO3/4- Poster/visualistaion diagam

Conventions of a poster:

• Purpose- Promote/advertise Rimmel London make up/nail varnish
• Poster needs to be potrait
• Brand name- (masthead) should be at the top
• Product
• House style- colours, fonts, images
• Slogan- Get the London look rememberable
• Logo
• Weblink/social media link
• Product description

Annotations:

• What colous used where why (justify housestyle) link to the brief
• In sentences using key terms (connotes, house style, sans/serif)
• Review- sell the product

LO3: Primary Research mock and feedback

3 Reasons i didnt get full marks:

• More than 2 genders
• Detail answers more
• Can have quantitive and qualititive questions not just quantative

Feedback:

Link to scenario
Formal English
Underline the features
Read all questions properly

Explain- Give reasons "because" (m)  3-6 marks
Identify- A word/ sentence (p) 1-2 marks
Evaluate- Str/Weak examples to support point, link to brief (d) 20 marks

LO4: Visualistaion Mock

 

3 Reasons i didnt get full marks:

• No slogan
• Doesnt look like a poster
• No Social media link

LO3: Research

1. Research takes place in pre production, it is done then because this is before they make the acual product so need to research everything about it like budget/profit

2. The two methods of collecing research are primary and secondary. Primary reseach is like a questionnaire. Secondary reserach would be an article/journal.


Types of Research

• Audience Research is seeing what the audience would like based on their lifestyle, likes and dsilikes etc based on demographics(age,gender,ethnicity,sexuality)
• Market Research is seeing whats on the market and what isnt, if theres any gap in the market to produce a new product. Looking at competetors can we provide something they cant do
• Product Research is researching anything about the product what you are making, like similar ones what have been succesful on the market and ones what havent.

• Open ended questions you get very detailed answers, forces you to say why so it helps you improve your product however can be time consuming as a weakness so harder to compare answers.
• Closed quesions is easy and quick to analyse the information however it doesnt give you much information no oppurtunity to explain.

LO4: Question 8&9 of the Unit 2 exam

In the exam you will need to draw atleast two pre production documents.

1. Content (1 mark)
2. Fitness for purpose (3 marks max)
3. Use of annotations to justify your decisions (2 marks max)

1. Does your content look like the product (key features) you have been aske to draw?
2. Just like with content, this one is about features of what you have drawn being relevant for the brief/ scenario
3. Making detailed notes to explain: Housestyle, Appeal to target audience, the brief. Thinking about unit 3- what does house style include? Thinking about unit 20- when producing a cross media campain- why is housetyle SO important?

LO4: Visualisation diagram

Visualistaion diagram- This is a sketch that represents the LAYOUT of product

Media products that use a visulaition diagram in the pre production stages:

• DVD cover
• Magazine
• Poster
• Leaflet
• Inteactive- Levels for a game, app, website

Home screen- First/ main screen of an app/ game/ website

LO1: Ethical Issues

Ethical issues are problems what can be offensive, misleading and defamation.
Could contain Violence. Sex, Drugs and Alcohol- Post Watershed
Ethical Issues means doing the right/ moral thing.

1. Freedom of speech V causing offence (i.e trolling, incitement not saying nice things about somebody or something, defamation)
2. Use of disturbing imagery (explicit sex and violence)
3. Use of offensive materials (Racism, Sexism/ Homophobia, Use of language i.e swearing)

Consequences

Being unethical in a media product:

1. Could get fined
2. Lawsuit/ court procedings
3. Product could be banned, taken out of circulation
4. Reputation of ones who are making the product
5. Loss of business

Self Assessment mock exam

Key Personnel In Media Industries

Key Personnel: Important job roles within the tree stages of production when creating media (People employed in the organisation)

3 Production stages:

• Pre- production- All planning and drafting stages of a media product, creating the scripts, storyboards and schedule identifying necessary locations, props, cast members, costume and visual and special effects
• Production- This includes all the actual making of the a media product. For example this will involve filming, photography, graphics and sound recording
• Post- production- This includes any ways in which the media product is edited. Examples being use of CGI and special effects, digital manipulation, sub-editing processes(Proof read) and audio editing techniques

Legal Issues Revision

Freedom of Information Act 2000

• Act of organistaions etc public sector (NHS, Police, State run schools, Council) serves the public
• Obligation to pubish/make available information of what they are doing
• Public can ask for information
• Pre- Production- news
• Could be a fine as a consequence of not having he information available, a 30 day period to make he info public

Data Protection Act 1998

• Protecting personal data like bank account details, health records, name and address
• Encyption of all your data
• Not allowed to be shared
• Consequences could get a fine, prosecuted or sued
• Need to make sure customers info is kept safe
• E commerce (buying online), competitions, questionaires/ surveys 

Libel

• Deformation, written content that is untrue or damaging to a persons reputation
• Pre- production, magazines, newspapers, online content
• Could be prosecuted

Slander

• Spoken content that is untrue to a persons repuation
• Chat show, Interview, News
• Could be prosecuted

Copyrights, designs and Patents Act (1988)

• Gives copyright/ownership to someone or an organasation who has created something
• Music, Branding logos/trademarks, Books, Films
• Could be fined up to £50,000
• Controls how it is used by others

Intelluctual Property Rights

• If you create something as your company the organasation has intelluctual property so they own it
• Can be anything, you'd still get recognition
• Could get prosecuted and copyright infringement could be filed

Permission

• Email
• Letter
• Meeting
• Phone call (All formal and professional)

Tutor feedback for magazine front cover anaylsis task

LO1: Legal Issues Presentation

1. Definition of what it means
2. Three reasons why it is important
3. What are the consequences of not adhering to this law?
4. Find an example of where this legal issue was breached
5. How does this law effect pre- production of a media product? give examples

My group: Evie and Cameron

Intellectual Property Rights

LO1: Legal Issues

Legal Issues:

• Permissions to do something-  Could be prosecuted
• Copyright
• Permits to film on location- called a release and consent film, actors, models anyone who can be seen in the production need to sign the form
• Health and Safety- Risk Assessment

Crowdfunding is when a large number of people contribute small amounts of money  ( Via donations ) to an independent company so they can make products and the public will get something in return. - Correct

Advantages of an independent project:

-They get all the profit

-Work for themselves so they don’t have to rely on any other companies

- Freedom as to what you do / get money for

- The funding that you raise goes to you

Disadvantages of an independent project:

-Small scale so might not have as much people knowing about the product

-If it’s a film it will be harder to get premiered in the cinema so might not get as much profit

- If you don't meet your target then you wont be able to fund your project

- Marketing of that project may be difficult because you wont have the funds

- May not get that many views if the company is not well known


Social media being used as a form of advertising :

Facebook
Twitter
Instagram

Assessor : Jess

LO1: Introduction booklet